Getting Creative With Pictures Advice

Jul 3, 2018 // By:admin // No Comment

How to Pick a Good Product Photographer for Your Website

Good product photographs can mean a world of difference between when it comes to selling them, especially on the Internet. Here are some important considerations to make before choosing a professional product photographer to hire:

Overall Feel

Your overall site layout and message make a good place to start. How are the pictures supposed to fit in? Are you aiming for a cool, sophisticated look, or something warm and friendly? How do you want your customers to feel, looking at the images?

Cost Considerations

When trying to picture how much the photography session will cost, keep a few things in mind. For instance, consider the physical location of the photographer and how much travel costs will likely be. Whether you have a small or big project is of course another factor you should look into. Is the work going to be carried out per image or per project basis? What must must be photographed and how complex is the result you’re aiming for? Compared to people, for example, jewelry and other reflective objects are more difficult to photograph.

Also consider whether the pictures will also used in newspapers, magazines or other media. These things are also going to influence your final cost. In general, photographers keep copyright of the pictures and give licenses only for specific uses (for example, you can use their pictures only on your website for a period of 5 years). Of course, this can be negotiated depending on your needs. Hence, make it a point to choose a photographer who is customer-oriented, someone who has a genuine concern for your needs.

Getting the Details Straight

An inevitable section of this discussion is details of the actual shoot – lighting, outdoor or indoor, and the rest. All these must be put in writing to avoid disputes later on. It’s also wise to take some sample shots first so you can assess their quality and avoid having to schedule a re-shoot, which will be expensive.

Post Processing

Lastly, just prior to the shoot, discuss with the photographer the extent of post processing you will allow. Brightness, color balancing, contrast – these are some of the basics, but what about more complex editing, like adding a mask? This task is sometimes even outsourced to image retouch specialists.

With professional product photographs, your website’s value can increase with little hassle. But before that happens, hiring the right photographer will be your first important step. There are lots of product photographers these days, but spend time checking their work and looking for someone you have personal chemistry with. You’ll want someone who is not only technically competent but also easy to work with.

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